Town of Mansfield, CT
6/11/2012 - 06/11/2012: Storrs Center to Get Sweeter

Storrs Center to Get Sweeter:

Sweet Emotions Candy Shop Signs Lease for New Downtown


June 11, 2012 – Storrs Center Alliance is pleased to announce that a lease for space in 9 Dog Lane has been signed for Sweet Emotions Candy, a new, locally-owned candy shop billing itself as the Loudest Candy Shop in the Quiet Corner!



The name “Sweet Emotions” is a nod to owner Barry Schreier’s career as a psychologist working in mental health services.  He recently stepped down from his position as Director of Counseling and Mental Health Services at the University of Connecticut to fulfill his lifelong dream of owning his own candy store.  “This is something I have wanted to do since I was a little boy,” explained Dr. Schreier.  “Storrs Center is such an exciting opportunity and seems like a perfect fit for Sweet Emotions Candy.”



Dr. Schreier has actively followed the progress of Storrs Center since he and his partner Tom Birkenholz moved to Storrs five years ago.  In addition to becoming members of the Mansfield Downtown Partnership, Dr. Schreier and Mr. Birkenholz participated in the local activist group Smart Growth for Mansfield, and serve as the Chairs of the Celebrate Mansfield Parade bringing the parade from its humble beginnings to a parade that had 400-plus participants last year and just as many watching.  “We really feel like a part of the community,” Dr. Schreier commented.  “And so, we’re excited about opening a business that will be of the community and for the community.”



In keeping with this community focus, Sweet Emotions Candy will appeal to all ages.  The offerings will range from fine, gourmet, high-end chocolates to retro candies to downright bizarre items.  “We’ll have ‘gross out’ candy like gummy boogers and tongue tattoos that will appeal to teens, all manner of gummy candies and chocolates to appeal to college students, and over 100 bulk choices  so families will bring their children to fill their heart’s desire and have the time of their lives doing so,” promised Dr. Schreier.  Gift baskets, care packages, catering, kids’ parties, candy buffets, delivery, curb-side pick-up, and online ordering are all in the works for this unique shop.  More information about Sweet Emotions’ products and services can be found on their website:



“I am very excited to be a part of Storrs Center because it really fills a need here for the ‘college town’ feel,” Dr. Schreier said.  “As a resident, I look forward to spending my money locally and not having to drive everywhere for the things we want.”



“Sweet Emotions is a very welcome addition to the mix of shops, restaurants, and services coming to Storrs Center,” said Howard Kaufman, Managing Member of LeylandAlliance LLC, the parent company of developer Storrs Center Alliance.  “The contagious enthusiasm of Barry and Tom will make for a fun and memorable shopping experience for the variety of customers that their shop will surely attract.  We look forward to the store opening later this summer.”



For more information about leasing opportunities, please contact Dan Zelson of Charter Realty and Development at (203) 227-2922 or e-mail him at



For more information about Storrs Center, visit



Storrs Center is a mixed-use town center and main street corridor at the crossroads of the Town of Mansfield, Connecticut and the University of Connecticut.  Located along Storrs Road adjacent to the University, the Town Hall, the regional high school, and the community center, Storrs Center will include a new town square across from the University’s fine arts center and will combine retail, restaurant, and office uses with a variety of residence types.  The town center plan will knit thoughtful architecture, pedestrian-oriented streets, and public spaces into a series of small neighborhoods that will make up the new fabric of the town center.  Ground floor retail and commercial uses opening onto landscaped sidewalks will reinforce traditional street front activity and will be supported by residences above and shared community spaces.

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