The Towns of Bolton, Coventry, Mansfield, and Tolland are launching a new logo and brand positioning – Connecticut’s Countryside -- that reflects the strengths of the four-town region to encourage visitors and support business growth.
Connecticut’s Countryside was selected from three potential brand concepts evaluated as part of a community input process, including a widely distributed survey. The Connecticut Countryside brand was the clear favorite and will be used in marketing the region. Dornenburg Kallenbach (DKA), the firm who designed the brand, also created a corresponding marketing implementation plan to guide the efforts to promote the region.
An Action Plan for Economic Vitality prepared in 2020 by AdvanceCT, in collaboration with the CT Department of Community & Economic Development, determined that the region has a significant opportunity as a desirable destination to dine, shop and play, based upon its distinctive combination of resources across the four towns. These resources include outdoor recreation, agriculture and agri-tourism, culture and entertainment, higher education institutions, and small businesses and entrepreneurs. The plan can be viewed here.
This new collective brand for the region as a destination will be a supplement to each individual Town’s marketing, and will not replace each individual Town's logo or branding.